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Ethiopian Air Lines
Fly Ethiopian – Go Organic
Overview
In collaboration with Ethiopian Airlines, we crafted the “Fly Ethiopian – Go Organic Recipe Book,” blending culinary mastery with culture and lifestyle.
Company
Ethiopian Air Lines
Industry
Service
Brand & Design, Event Management, Production, PR & Communication
Duration
IMPACT
The “Fly Ethiopian – Go Organic Recipe Book” positioned Ethiopian Airlines as a cultural ambassador beyond aviation. The campaign standardized the appreciation of Ethiopian cuisine and heritage through a refined, immersive experience, reinforcing the airline’s leadership in culture-driven innovation and storytelling.