EU
European Union and Africa
Overview
In collaboration with Ogilvy Social Lab and the EU delegation, we launched a campaign showcasing job creation with Senait’s story and education through Anteneh’s Erasmus journey.
Company
EU
Industry
Service
Event Management, Marketing, PR & Communication
Duration
12 months
IMPACT
Wave 1 Job Creation: SINCE programme focuses on Senait’s story. Deliverables included TVC, radio, digital storytelling, and a virtual fashion show with Mahlet Afework and a live Betty G concert. Broad national reach across traditional and digital platforms. Wave 2 Education: Erasmus Mundus Programme focuses on Anteneh’s story. Deliverables included story-driven TVC, radio, and social media amplification, supported by a cultural mini-series with Chef Yohanis and a mural by Habtamu Tibebe. Highlighted education and cultural exchange with broad media reach.