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Coca Cola

Predator

Overview

We crafted a brand-defining TVC celebrating bravery and motivation, collaborating with artist Skat Nati to shape Predator’s bold and motivating identity.

Company

Coca Cola

Industry

Service

Brand & Design, Production

Duration

IMPACT

Predator Energy Drink successfully entered the Ethiopian market, becoming a popular and affordable choice. The TVC and collaboration with Skat Nati not only conveyed the brand’s essence but also inspired consumers, positioning Predators as a symbol of boldness and motivation.

Coca Cola

Predator

Overview

Company

Industry

Service

Duration

IMPACT

KEY HIGHLIGHTS

Introduced an emerging energy drink category to the Ethiopian market.

Created a brand-defining TV commercial rooted in bravery and motivation.

Positioned Predator as an affordable, high-energy lifestyle brand.

Built a bold and inspiring brand identity from concept to execution.